Gold has always been admired for its natural yellow glow, a colour that symbolises warmth, prosperity and timeless value. Yet today, jewellery lovers can choose from yellow, white and rose gold; each with its own personality, story and appeal. Understanding where these colours come from can help you choose the one that truly suits your style and purpose.
Why Does Gold Come in Different Colours? Pure Gold is naturally yellow. To make it suitable for fine jewellery; stronger, more durable and versatile; it is alloyed with other metals. These alloys not only enhance strength but also transform gold’s colour, giving rise to the beautiful spectrum we see today.
